Social Media Training
About the training
The training is designed to help those who want social media insights in knowing how and what to do and then implement what works from beginner to advanced levels. The training has been delivered many times to a variety of people from different backgrounds, sectors, businesses and organisations.
Training for every level of expertise
This is really about helping people manage their own social media channels and taking ownership of their digital marketing. If you are looking for a crash course in creating your own social media strategy and knowing the tactics that work, ready to action, then this course is for you. It involves a 3-hour session with fellow learners all wanting to go deep into strategy and technical in the channels.
Paid Social Level 2
If you’re already familiar with a few of the popular social media channels and experimented with advertising, then this training is for you. We will go into the specifics of the channels and share some of the best practices for each of the channels. Plenty of success stories to share with this training and many ‘AHA’ moments to be had once we demystify the features and potential of each channel.
Paid Social Level 1
All about the why and what with this training. If you want to know why you should be advertising on social media and what the channels can provide and help with, then this training is for you. It’s great a training session to help you get your head around what is what when it comes to paid advertising on social media and opening up the doors to know what each channel is capable of.
Paid Social Level 3
This is where you’re already a master at the social media advertising but have really specific questions and queries when it comes to optimising your ads. The training here involves remarketing, custom audiences and conversions, putting scripts on your website and anything else that sounds quite nerdy.
Meet your tutors
Mark Russell is a Director and Digital Consultant at bmicro, a digital consultancy. A seasoned digital marketer and strategist, he has experience designing and delivering workshops aimed at demystifying digital marketing channels and tailoring strategies to suit needs and resources.
A regular speaker at Social Media Meetup, Ross Hetherington is a Digital Marketing Freelancer & Paid Advertising specialist. Having worked at one of the UK’s leading Digital Marketing Agencies, Ross has experience running Paid Ad campaigns across pretty much every industry there is.